Once upon a time, a typical business would be established on a few core principles, and would run some marketing, deliver as promised, and responsibly manage the finances, with a high likelihood of being successful. This was back in a time when the world was far less complicated.
Since then, however, the world has steadily become more and more confusing, complicated, and difficult to navigate a clear path forward. There are many things that we need to deal with that we never had to in the past.
Things such as digital disruption, cyber security, the rampant escalation of mental health concerns, the impact of global events, the threat to free trade, the world economy, the social media onslaught, the lowest ever interest rates, the rise of unemployment, the difficulty in finding competent and willing employees, the threat of litigation, the demands of being politically correct, and the constant and unrelenting pressure to meet targets and deadlines. Just to name a few. And it’s probably just going to get worse.
These pressures were unheard of only a few decades ago. In such a short space of time, the world has changed to be completely unrecognisable to our forebears. The best way to overcome this maze of complications is business coaching. But what makes a good coach, and how do you get the best business coaching results?
Results based business coaching is a process that focuses only on the result you want to achieve. To illustrate this, consider you enter an address into your favourite navigation app. Press GO, and it will instruct on the best way to get there. It doesn’t ask what you’ve tried in the past, it doesn’t ask where you were last month. It doesn’t want to know where someone else is going. Discard all of that other information as irrelevant. Just look at where you are wanting to go. Results business coaching does that.
What if you don’t know EXACTLY where you want to go? In the same illustration, you could input PERTH into your navigation app, and it will take you to what it considers the centre of Perth, but is that really where you want to go? Similarly, using business coaching for a fuzzy business goal may get you close, but considering all the pressures described above, will that be enough?
So how do you get clarity on exactly what you want to achieve? Results business coaching will focus on establishing what that is. To get the best business coaching results, you would then look at all the obstacles that are preventing you from achieving that goal. Your coach should be well-trained, with considerable experience, and familiar with what these will be. Having a coaching relationship with someone who can help widen your perspective is a valuable thing.
There is an incredible amount of trust in a good coaching relationship. You will want your coach to be in your corner, a cheerleader for all of steps that you achieve along the path to your end goal. Someone who can see how things are through your eyes. To get the best business coaching results, you will need to be invested in the process. It takes a big commitment to really apply yourself to the methods and techniques used.
Results business coaching will recognise that, as a business owner, the business and the owner are one and the same. You can’t separate them. The values of the business are intrinsically tied to the values of the business owner. So what are they? Do you know what really drives you from a sub-conscious level? What really lights you up? Is your business aligned with all of these values? If not, it doesn’t matter what you do or how hard you try, there will always be a deep in-congruence, which will frustrate your every move. Good results based business coaching will identify what these values are, and how to align your business to be consistent with your personal values.
So what do you look for in a good business coach? For a start, the best business coach for you will be far more concerned with what is important to you, and not what’s important to them. It’s not about them, it’s about you. You know your business better than anyone else, and the answers to the obstacles and challenges you face will come from within you. A good results business coach will simply assist you to discover what those answers are. The best business coaching results come from someone who will empower you, free you from the things that are holding you back.
When the business coaching results are achieved, does the relationship end? If you’re wise, you would keep this relationship going long term. It doesn’t have to be a frequently as the original results business coaching term, which could be weekly sessions, you may want to touch base with your coach on a monthly basis, or even just when you need a boost. The rapport that you have developed with your coach will be deep, and they will be familiar with what you need. If your business coaching relationship has been successful in achieving your goal, then the best thing you can do is keep that relationship going. What’s next? The path to personal progression and improvement is a constant journey. If you have found someone who can help you navigate to a place of strength, accomplishment, power and true peace and harmony in your life, then there is nothing that can stop you. The world is at your feet.
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